Limited spots available | COHORT STARTS: [DATE]
Have you noticed we’re in an entirely new era of YouTube?
You can’t just make a “how to” video or a “day in the life” vlog and expect your channel to pop off.
If you’re still doing YouTube like it’s 2015, I think you’re missing out on the biggest & easiest way to grow an organic audience in 2026.
Over the past 4 years, I’ve been able to grow my channel from zero and turn it into the main source of leads for my business (plus: 231,000+ subscribers… still pinching myself tbh).
We’re talking the kind of success on YouTube that leads to things like this:
70% of sales came from YT
yup, that's a
BOOK AGENT!!!
Not to mention the results my clients have gotten:
I run multiple businesses. I don’t have time to make YouTube my full time thing! Deya helped me focus on the most important aspects of a video which cut down my work to a fraction of the time while more than 10x-ing the views and sales that follow from each video.
She taught me how to approach YouTube in a way I’ve not heard anyone really teach it before. And as a result, my videos went from sub 1k views to easily tens of thousands of views, CONSISTENTLY.
In a few short months of implementing her strategies, I’ve attracted a $20k sponsorship deal (with many more offers landing in my inbox), random strangers in the real world will say hi and that they’ve seen my videos, and best of all, I’ve made $100k+ worth of course sales that I can directly attribute to YouTube in the last year.
If you get the chance to work with Deya, DO IT.”
$II5K in course sales from YouTube
if you’re feeling like…
But I’m here to tell you that if I could figure out how to make YouTube videos that consistently bring in thousands of views and thousands of leads, then I promise that you can, too.
here's why youtube
feels so hard right now
it used to be that you could…
In 2026, YouTube isn’t a Search engine. It’s a Recommendation engine.
Remember: You’re competing on the homepage with MrBeast stunts, 5-minute pancake recipes, and mansions built for hamsters (I did actually click that one).
Ready to cut through the noise?
All of this is exactly why now is the best time to make YouTube videos that stand out and actually get seen by your target audience (speaking from experience)…
Why take it from me?
- 70% of my DBM Bootcamp® students now find me through YouTube.
- YouTube brought in $100K+ last year (I barely pitch or CTA in my videos).
- Weekly sponsorship inquiries (Notion, Anthropic, Paypal; some 5-figure) + speaking opportunities (inc. Google)
- Business Insider article and a literary agent outreach from a single video.
- 170+ videos made; thousands of hours studying what actually works for business channels.
the Old way
the New way
the Old way
the New way
I’m not trying to turn you into a full-time YouTuber.
Introducing…
* * * * * * * *
The (fun!) system that took me from 0 → 230K+ subscribers (and keeps bringing in new viewers and revenue every day)
Join me for 4 weeks to learn my entireee YouTube workflow and go behind-the-scenes on how I grew my YouTube channel from literally zero to more than 230,000 subscribers.
What you’ll get inside
Week 1: The Idea That Sets Your Ceiling
If your idea isn’t strong, it doesn’t matter how good the scripting or editing is. That’s why we’re focusing on idea first.
You’ll learn:
- What an “idea” even is (hint: it’s NOT just the topic you choose)
- How to generate 20-50 raw-ideas quickly (using my outlier hunting strategy)
- The validation matrix I use to know exactly which video to produce next
- The difference between niche appeal and cold-audience appeal
Week 2: Packaging That Stops the Scroll
Your title + thumbnail are like the cover of a book. And yes, people DO judge covers when they are scrolling the YouTube homepage.
You’ll learn:
- The curiosity formula that makes people stop scrolling and go “hold up… what?”
- How to frame niche topics for universal appeal
- Thumbnails that don’t look like everyone else’s
- Balancing clarity vs. curiosity: how to be intriguing but not clickbaity
Week 3: Content That Keeps People Watching
The old rules of content (be super polished! optimize for sales above all!) work against building trust and are your worst enemy. Relatable > perfect.
You’ll learn:
-
The ingredients of an intro that’ll have people invested within 10 seconds
-
How to apply your unique perspective to your content
-
15+ examples of visuals you can use to upgrade your videos (so you’re never lacking inspiration)
Week 4: Film & Publish Your Video
You’re nearly there! In the final week you’ll film the video and polish it up in editing.
You’ll learn:
- A clear overview of the (simple) equipment you’ll need
- Tips to make filming feel as easy as talking to your bestie
- Editing for retention (you probably need to cut more than you think!)
- Simple optimization tips that will help your video perform while respecting your viewers
BONUS: The YouTube Hub Notion Template
You’ll get the same YouTube Hub my team uses to produce videos. It contains:
- Ideation & packaging lab
- Validation matrix (that automatically calculates which video idea has the highest potential)
- Checklists (to take your video all the way from idea → live)
- Content calendar
BONUS: Watch-Along Workbook
This is not just a theory course; every week there’ll be “homework” for you to complete! (I promise it’s fun homework). You’ll get a Notion workbook where you can generate ideas, workshop them, and develop them into an amazing video.
BONUS: Ultimate Gear Guide
Every gear question you’ve had, answered. This 8-page guide covers absolutely everything you need to start filming your videos. We’ll talk cameras, microphones, frame rates, and more.
BONUS: The 100K YouTuber Mindset
The biggest obstacle on your YouTube journey might just be yourself. It’s normal to feel self-doubt in the beginning, but I’ll show you how to push through it—all of your biggest dreams are waiting on the other side.
BONUS: Content Repurposing 101
How to give your content the biggest chance of succeeding by repurposing your winning ideas (in a way that doesn’t feel boring).
BONUS: Education Through Storytelling
All of the storytelling techniques I’ve used to make educational content go viral and make people excited to learn :)
How it works:
cohort starts on DATE #
DIY
$300
VIP
$2000
you'll walk away with...
🪐 1 published video built to bring you leads for months
🪐 A repeatable workflow you can use again and again
🪐 A Notion system to track ideas, packaging tests, and performance
🪐 Clarity on what to stop doing, which saves more time than anything
Deya completely changed that. She helped me think about how to make my content appealing to people who may have never even heard of Human Design, from picking the right topic, to crafting clickable thumbnails and titles, to structuring videos in a way that’s actually engaging and watchable.
The first video we worked on together has now hit over 100K views, which is massive for my (still small) channel. Since then, I’ve grown my audience from 6K to over 15K subscribers. This has also meant an increase in sales for both my Human Design Products and Bookings for my 1:1 Services.
Deya was super hands-on and proactive throughout the process, she broke everything down in a way that was easy to understand and actually implement. She’s warm, friendly, and knows exactly what she’s doing.
I’d recommend her to anyone looking to grow on YouTube in a way that feels strategic but still authentic to who you are.”
Who this is perfect for:
- Anyone who want to create content that’ll work long-term, not evaporate after 24 hours (looking at you, Instagram Stories)
- People who are willing to go deep & make one excellent video instead of 20 mediocre posts
- Humans okay showing their face (we’ll make it comfortable)
- Folks who care about building trust and keeping promises (no clickbait here)
Not a fit if: you want overnight virality; you want to outsource thinking; you dislike making decisions based on data.
You don’t need to post 100+ videos (like I did) to figure out what works
Here’s what my old YouTube days used to look like (and if you’ve ever held yourself back with your own channel then I’m sure you can relate)…
I call this the
“Cycle of Doom”
The Cycle Of Doom not only sucked, but kept me stuck for 3 years. I was spending hours every single week making videos that went nowhere while jealously watching other people’s mediocre content blow up.
To be honest…
…I almost gave up on YouTube multiple times.
But ~80 videos in, I finally cracked the code. It was about working smarter with better ideas + better packaging.
And that’s exactly why I created this program – to save you from wasting years like I did.
Heya, I’m Deya!
You can scroll down and see for yourself (please don’t), or you can just take my word for it that my early videos were…not the best 🫠
I was boring people to sleep with a 2-minute intro; reading off a teleprompter and sounding sooo rehearsed; designing hand-drawn thumbnails that were impossible to read…
Now that I’ve cracked how to succeed in this new YouTube era…
My YouTube channel brings in more leads than all of my other marketing combined. I get emails all the time from the coolest brands. I get to market my business in a way that is FUN and creatively fulfilling…. Not to be dramatic, but this was always my dream :’)
And now I want to show you how you can do it too! (Without making 100 bad videos first.)
x Deya
P.S. I’m keeping this cohort to a manageable size so we can make sure we properly implement all the feedback we get in this beta round
You might still have a couple of Questions
Ready to stop fighting algorithms and start building a business asset that compounds?
Creator Strategy School Starts on FAKEDATE 17th
x Deya
P.P.S. Still on the fence? Here's the truth: Every day you wait is another day of creating content that disappears into the void. Your future self will thank you for starting now. Your people are waiting to find you.
The Creator Strategy School™ is a 4-week cohort that trains business owners to create high-performing YouTube content that builds authority, attracts their ideal audience, and generates leads organically.